Jonathan Pierce, CEO and Co-Founder of Finwren

Founder

Jonathan Pierce

CEO & Co-Founder

Before founding Finwren, Jonathan spent six years inside CFO offices as an FP&A consultant — at a private equity-backed industrial distributor, two regional healthcare systems, and a technology services firm. In every close cycle, the pattern was the same: skilled analysts spending two full days reconstructing variance pivots from raw GL exports before they could write a single line of board narrative.

The problem was not the analysts. It was the workflow. Month-end actuals arrive as flat files — account strings, period columns, budget-vs-actual rows — that require hours of reshaping before the variance story becomes visible. The attribution work, connecting a budget deviation to a specific line-item driver, was done manually every month by every team.

Jonathan built the first version of Finwren in 2021: a Python script that read a standard P&L export and surfaced the top variance drivers automatically, with a driver label and a recommended question for the department head. That script ran for the first client before the company had a name.

The current product handles multi-entity consolidations, working capital scanning, and board narrative generation — and delivers the attribution pass in the same session as the actuals export. Finwren is bootstrapped and does not take outside capital. It is not a full FP&A platform, a financial modeling tool, or an ERP replacement. It does one job well: it tells you what moved in the close and why, before the deck is due.

Finwren is based in New York's Financial District — 55 Water Street, one block from the CFO offices we serve.

Mission

"Every close should tell you what moved and why. Not just confirm that the numbers reconcile."
Interior view of a modern New York financial district office with clean workspace and city views

Team

The people who built it

Jonathan Pierce, CEO and Co-Founder of Finwren

Jonathan Pierce

CEO & Co-Founder

Six years as an FP&A consultant inside CFO offices before founding Finwren in 2021 to put the attribution layer in software.

Rachel Brooks, Head of Product at Finwren

Rachel Brooks

Head of Product

Three years at a mid-market ERP implementation consultancy — NetSuite and Sage deployments for CFO offices. Joined Finwren to own the product roadmap and the data ingestion layer.

David Nair, Lead Engineer at Finwren

David Nair

Lead Engineer

Machine learning engineer with a prior background in financial data pipelines at a fintech infrastructure firm. Designed Finwren's variance attribution engine and the schema-mapping logic that handles unformatted ERP exports.

Run the attribution pass on your last close.